insights/
25 pages · Updated April 27, 2026
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- Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab
- Could Washington State Transform Pharmaceutical Advertising Forever?
- Dentsu Integrates BranchLab’s AI-Native Platform, Pathwai™ to Transform Data into Audiences for Healthcare
- Next Ventures Announces Strategic Investment in BranchLab to Accelerate AI Innovation in Privacy-Proactive, Precision Healthcare
- Your Friends Don’t Understand Precision Medicine. It Needs Precision Awareness.
- CIMM Announces Inaugural Startup Program Members
- Using AI to Create Synergy Between HCP and DTC Marketing Strategies
- AI-Native: The Mindset That Will Define Healthcare’s Next Decade
- Why Banning Health Data Tracking Benefits Everyone, Even Advertisers
- The Signal Revolution: Finding Value Beyond User-Level Data
- How New York’s Recent Health Data Privacy Law Impacts Pharma Advertising
- Prediction of Metabolic Disease Outcomes from Demographic Data Improves When Accounting for Clinical Heterogeneity
- Protecting Patients and Performance
- “We Are Not Saving Lives”, But We Are Enabling the Interactions That Do.
- The Hidden Clock in Every Campaign: Why Time Matters in Audience Measurement
- Privacy as an Innovation Driver: Removing the Reliance on Individual Health Data in Healthcare Marketing
- The Ghost in the Model: Why Transformers Still Don’t Understand Causality
- BranchLab Launches Scientific Advisory Board Featuring Two of the Country's Leading AI Academic Researchers
- Marketing to the “Dead Internet”: Why Legacy AdTech Misses Real People
- Marketecture TV: The State of Pharma Advertising with Josh Walsh of BranchLab
- How AI Turns Wastewater into Life-Saving Interventions
- What could a new administration mean for healthcare advertising?
- Enhancing ROI with Privacy-Compliant Pharma Marketing: Insights from BranchLab
- MediaPost Webinar: Engaging HCP Audiences in the Era of Signal Loss